Made with

Sustainable but make it fashion

Aathirai Rajasekar | November 21, 2020

Hey guys, with 2020 coming to an end, some of us are relieved that this nightmare of a year is almost over, while the rest are sceptical as to what 2021 is going to bring to us. At the end of the day, 2020 has been the best year for a lot of us especially in terms of growth, self reflection and being aware of the environment. One such good deed to come out of this year is how sustainability in fashion has become a household term. 7 out of 10 of us are trying to educate ourselves on this subject and move towards an eco-friendly eco system! Credit has to be given where it’s due, as most of the fashion houses are being more responsible with each passing day, celebrities we idolize are constantly spreading awareness through their social media and finally, we’ve realized the dire necessity of being kind to our environment.

Being a fashion enthusiast it is my duty to talk about how fashion and style play a vital role in sustainability. The greatest tip I have ever received is that one should learn to control what we buy and why we buy! For the longest time, discounts and clearance sales have piqued my interest in buying a product (sometimes one that I’ve never needed in the first place). During those times, ask yourself if you’d buy that same product if it wasn’t on sale. Will you generously pay the original price and not complain about it? There you go, you have your answer! Statistics say that 80% of the time we end up buying something just because they are on sale. Next time, when your notification bar invites you to a discount party, make sure you ask yourself that question.

One of the most common myths about sustainability is that you have to buy clothes made of sustainable fabrics from sustainable brands. As revolutionary as that sounds, it is quite hard to make that 360° change. Rather, learn to use your existing clothes well. Our generation thrives on Fast fashion retailers like H&M and Zara and just like many of you, even I would be heartbroken if I was asked to part ways with them completely. Instead, buy a few pieces that you really like and style them differently so that you don’t get bored of them after a few uses or see them on every third person ;) Well, thanks to Instagram everyone is a blogger or an influencer today (yes, that is a dig at me and probably at you as well :P) and you can get inspiration to style your outfit in a jiffy.

Now, this is the PSA part of this post. Make sure you know the cost per wear of every outfit you put your dime into! So, what is cost per wear and how does one calculate that? Well, it is nothing but the cost of the item each time you wear it and you can calculate it by simply dividing the price of the item by the number of times you’re likely to wear it. This has been a game changer for me and has stopped me from a zillion impulsive purchases! I am truly content with the wardrobe I have today and I am sure you’ll feel the same once you start following some of these tips religiously!

*Drum roll* My favourite part about jumping into the sustainability bandwagon is thrifting!!! Obviously a small section in this post is not sufficient to address the beauty of thrifting, so stay tuned for part two of this post, where I will not only be talking about thrifting but also circular fashion and drop in some suggestions for some great thrift stores. See you all next week on the thrift venture!

Au revoir~